Churn Score : Predict the customer churn using Machine Learning
In today's world, in any industry, customers have multiple options to choose from like in Telecom, we have AT&T, Verizon, T- mobile, etc, in Media, we have Netflix, Amazon Prime, Apple TV, etc. and similarly for others. In this highly competitive market, the industries face a large number of customer churn. Considering that obtaining a new customer costs 5-10 times more than maintaining a current one, hence, retention of customers has now become even more important than acquiring a customer. Here we are going to take data from one of the telecom company, to understand the customer churn. What is the customer churn? If a client or subscriber ceases to do business with a company or service, its called Customer Churn. Now let's take a deep dive to understand why the Customer Churn happens and how to predict it before happening. Understanding the data Before working on any model, we need to understand the data and try to a...
